EASE OF LEARNING
EFFECTIVENESS
EASE OF IMPLEMENTATION
What if you are seen as a strategic partner, rather than an order taker?
When you add strategic consultancy to your services, it makes you more likely and quicker to be seen as a knowledgeable expert, rather than just a performer or order taker. Because you guide the client in an analytical and strategic way, there is much more respect. And it separates you clearly from other designers who don’t offer brand strategy.
What if you don't have to design endless, time-consuming proposals anymore?
With Brand Strategy, sometimes even a single, well-crafted proposal is enough. Translating the visual identity into effective communication tools will also become effortless for you. This is because both you and your client have a clear and shared understanding of what perfectly fits, and what doesn’t fit, the brand.
What if you will have less discussion and friction?
Because your design proposals immediately and repeatedly refer to the strategy, there is much less discussion about the proposals or the translation into communication tools. It’s less about taste and more about achieving business goals through design.
What if you can confidently charge way more and easily double or triple you revenue?
By using clear brand strategy, you are able to create fresh and authentic designs that truly align with the client's business objectives. Your design actually makes your client money. This approach makes clients even more enthusiastic and impressed with your work. As a result, you can confidently charge three times higher rates for your high-quality designs.
What if you can work together with the client instead of for the client?
When I started implementing Brand Strategy I suddenly had the unique opportunity to not only draw up a design briefing for myself or other designers, but in a true extensive collaboration with my client. A briefing so in depth that any logo designer could make a flying start with it.
No more clients with the same limited budget
Many designers will spend years stuck with the same kind of clients. Clients with the same limited budget. Clients who are far from being a good match for the designer.
But you don't.
At least not if you read what I have for you.
Become the go-to-expert
Guide your clients transforming their business
Imagine transforming your role as a designer into that of a strategic partner! Someone clients trust, not just for stunning visuals but for guidance that really drives their business forward.
Aren’t you tired of being seen as an order taker? Constantly battling low budgets or relying on your designs to sell themselves?
Then it's time to embrace the power of Brand Strategy.
Stay relevant with Brand Strategy!
With Brand Strategy, you will ensure that you can simply continue your profession as a Designer for decades to come. In a world where a designer's executive tasks are increasingly being taken over by Artificial Intelligence (AI) and computers, analytical thinking about a visual direction with Brand Strategy remains unaffected.
You can ‘feed’ an AI language model with smart prompts but without Brand Strategy as a solid foundation for every prompt, AI is not going to give you back a good and usable result.
Other designers are already using this principle
The number of designers incorporating Brand Strategy into their design process is increasing. This growth is driven by businesses recognising the importance of aligning design with strategic goals to stand out in competitive markets.
Many designers now integrate Brand Strategy elements such as audience research, messaging frameworks, and Brand Identity systems into their workflows, reflecting a shift toward more holistic approaches to branding.
Hi there! I am Michiel Nagtegaal and, as an experienced Senior Brand Designer myself, I am here to help designers like you.
I’m a passionate Dutch Freelance Senior Brand Identity Designer with over 27 years of experience of trial and error in building unforgettable brands.
Throughout my career, I’ve helped businesses of all sizes craft powerful brand identities that speak to their audiences.
In the past 27 years I’ve been helping 280+ brands in the Netherlands and internationally with UX/UI Design, Brand Indentity Design, Brand Strategy and Art Direction.
Expectations
We encounter visual identities every day. Whether we realise it or not. These visuals define how we see brands. They define the expectations we have of brands.
As an experienced Brand Identity Designer, I love branding and brand design. I love how good graphic design can convey a feeling. And how, like clothes, it can give a brand its own unique look.
A beautiful world
Graphic design can make the world a bit more beautiful! Literally.
However, I also think there is a lot of room for improvement in the designs I regularly see on Social Media and in traditional media.
I would like to do my bit to improve the world. I would like to make it better, more beautiful. And I believe graphic design can do that. That is why I passionately dedicate myself to improving our visual world, day after day.
That’s why I started Brand Plan.
Lack of concept
I noticed that many designs shown by designers in the media often lacked a conceptual foundation. The graphic form was certainly beautiful, but the focus is often on externals. On just the graphic form. And not on the concept. Or on the message it should communicate.
Brand Strategy is the key to solve that. It has the power to make designs instantly a whole lot better.
You have that power!
You are able to make your designs even better. Instantly.
Not about the money
Believe it or not but my work has never been about the money.
Of course it's nice when you can pay bills. But at its core, I just want the world to look more beautiful.
And because I believe that there should be some exchange of value, I do charge a small fee for the vast amount of value delivered to you with this extensive document.
Do yourself a favor.
Let me help you reach the next level in your design practice.
…you expect this framework to teach you graphic design.
…you expect this framework to provide ready-made design choices that can be applied to any project.
…you already do extensive design strategy sessions and workshops with your clients.
…you are already respected as an experienced Brand Strategist and does not expect to learn anything new in the field of Brand Strategy.
...you would like to have a super focus in your next design project; so that you feel exactly which design choices will and won't work for the brand you are designing.
...you now feel that you often spend a little too much time thinking about too many proposals, revisions and correction rounds.
...you now struggle to quickly translate a well-designed logo into various communications such as brochures, packaging and signage.
...you are now often overruled by the client when making design choices.
...you are now seen as an order taker and not as the strategic partner you would like to be for your client.
...you would like to add something extra to the total amount on your invoice.
...you now sometimes have no idea how to get inspiration for the project you are working on.
...you also want to use this framework to improve your own positioning and strategy
What you get when you press download:
Including:
How your design process will suddenly become more logical and clear.
How brand strategy will give you better collaboration with your clients.
That the same client also becomes much more involved in what is being designed.
And how you get more respect from clients for what you bring to the conversations with clients.
Including:
Some principles, like the ‘Why behind the why’ are also explained.
24 lesser known industry secrets about brand strategy and how to develop it
Including:
A Brand Identity Canvas serves as a comprehensive framework in itself for translating brand strategy into actionable elements. It's a powerful tool that helps implement brand strategy and facilitates productive brand development sessions.
Brand Archetypes Cards are a valuable tool for implementing brand strategy and facilitating workshop sessions. They help define a brand's personality and create a consistent brand identity.
The Value Proposition Canvas (VPC) is a powerful tool that can significantly enhance brand strategy implementation and improve the effectiveness of strategy sessions. It helps businesses align their brand strategy with customer needs by focusing on customer jobs, pains, and gains
The Brand Identity Canvas Document
Small tutorial on how to use this document
Sold on the internet for at least $100,-
Brand Plan price: $0,- (completely free!)
Brand Archetype Cards are a valuable tool for implementing Brand Strategy and facilitating workshop sessions. They help define a brand's personality and create a consistent brand identity.
Included:
Printable Brand Archetype Cards
Small tutorial on how to use these cards
Sold on the internet for at least $100,-
Brand Plan price: $0,- (completely free!)
A Value Proposition Canvas (VPC) is a powerful tool that can significantly enhance Brand Strategy implementation and improve the effectiveness of strategy sessions. It helps businesses align their Brand Strategy with customer needs by focussing on customer jobs, pains, and gains.
Included:
The Value Proposition Canvas
Small tutorial on how to use this document
Sold on the internet for at least $100,-
Brand Plan price: $0,- (completely free!)
But because this document is completely new and I am testing this, I am offering you a huge discount today.
Unlock this proven method today!
Elevate your design practice, using this simple 5-step framework
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P.s one last thing…
Who you attract as a client reflects who you are. If you yourself are afraid to invest, you will attract clients who are also afraid. But the customers you really want? The clients who are willing to pay more for your expertise, including the power of Brand Strategy?
Those clients don't hesitate.
They invest without hesitation in their growth, in the future of their business.
They know what they want: transformation.
I know this price might seem a lot of money for 'just' a PDF document and a few bonusses but think about this:
The truth is simple:
Taking the leap you want takes courage.
Courage to say, ‘I am worth it.'
Courage to act like the expert you want to be.
The world is not waiting. And neither should you.
Today is the day to make a decision.
Say: 'I choose for myself. I invest in my growth. I lead by being an example.’
Hit that download button.
Let today be the day when everything changes.
But hey, you are always free to accept or refuse my offer ofcourse.