Terms and Conditions

Last Updated: January 22, 2025

1. Introduction

These Terms and Conditions ("Terms") constitute a legally binding agreement between you ("User," "you," or "your") and Mr. Upside / Michiel Nagtegaal ("we," "us," "our," or "Company"), a brand strategy consultancy registered in the Netherlands (KVK: 27294886). By accessing or using our digital products, you agree to be bound by these Terms.

2. Definitions

• "Products": Digital documents, templates, guides, and other downloadable materials

• "Website": https://www.brandplan.shop

• "Content": All materials, documents, and information provided through our services

3. Products and Services

3.1 Digital Nature of Products

• All products are provided in digital PDF format

• Products are made available for download after payment confirmation

• Products are for personal and/or business use according to these Terms

3.2 Access and Delivery

• Download links are provided via email

• Links expire after 30 days from purchase

• You are responsible for downloading and storing the products

• Technical requirements for accessing products are your responsibility

4. Intellectual Property Rights

4.1 Ownership

• All intellectual property rights remain exclusively with Mr. Upside / Michiel Nagtegaal

• Products are protected by international copyright and intellectual property laws

• Purchase grants a non-exclusive, non-transferable license to use the products

4.2 Restrictions

You may not:

• Redistribute, resell, or sublicense the products

• Modify, adapt, or create derivative works

• Remove any copyright or proprietary notices

• Share access credentials or download links

• Use the content for competitive analysis

5. User Obligations

You agree to:

• Provide accurate and complete information

• Maintain the security of your download links

• Use the products for their intended purpose

• Comply with all applicable laws and regulations

6. Limitation of Liability

6.1 Disclaimer

• Products are provided "as is" without warranties of any kind

• We do not guarantee specific results or outcomes

• We are not liable for any business decisions based on our products

6.2 Limitation

• Our maximum liability is limited to the purchase price paid

• We are not liable for indirect, consequential, or incidental damages

• Technical issues will be addressed within reasonable timeframes

7. General Provisions

• These Terms are governed by Dutch law

• Any disputes will be subject to the exclusive jurisdiction of Dutch courts

• We reserve the right to modify these Terms at any time